Jan 22, 2019 the convergence of information technology, media content, and computer networks is referred to as media convergence. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Economic convergence is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media. Integration, here, is defined as a process of transformation measure by the degree to which diverse media such as phone, data broadcast and information technology infrastructures are combined into a single seamless all purpose network. The term is used to describe a new era of transition where new and old media collide. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. These examples show that in many cases technological convergence is unnecessary or unneeded. When analyzing the matter and substance of convergence within media studies, jenkins definition is comprehensible and conveniently accessible in his book convergence culture. It has resulted in many advanced applications like computerized film activity, streaming video, and high definition tv. This article mainly illustrates how social media convergence bring more convenience to peoples lives. Media convergence is defined as the technological merging of content in different mass media. If you look up what media convergence means in the dictionary, you will find the following definition. Convergence theory definition, discussion and examples.
Mar 01, 2016 henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated book convergence culture. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. Sep 18, 20 convergence in sports media according to my text book media essentials 2 bedford st. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black. Technological divergence information, people, and technology. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to.
Convergence is a phase of life where it all starts coming together. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. May 08, 2010 these are some of the type of technolgies that faces convergence. In technological convergence, a cardinal example to convey the concept is that telephones, television, and computers began as separate and mostly unrelated technologies but have converged in many ways into interrelated parts of a telecommunication and media industry underpinned by common elements of digital electronics and software. May 11, 2020 convergence is known broadly as the coming together of computing, telecommunication, and media in a digital environment in. Prime example of this is books, newspapers, and magazines. Convergence culture media technology and culture change. Media convergence media convergence transmedia storytelling. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms.
Divergence, convergence, and other marketing strategies. For example, rupert murdochs news corporation owns numerous newspapers the new york post, the wall street journal but is also involved in book publishing. May 15, 2017 this simplistic definition is only the tip of the iceberg however, because technology convergence is technical and functional. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. This essay will look at convergence and what is meant by it, and will look, briefly, at the dangers of convergence, then will examine the astralbell merger and analyze the merger from the voices of. Sep 15, 2016 digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Media convergence essay example topics and well written. According to my text book media essentials 2 bedford st. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. If you are very young, and grew up with smartphones and other connected devices, it may be a strange concept. This convergence signifies that all industrialized nations are approaching a common level of prosperity. Apr 10, 2019 mass communication is the process of dissemination of information on a onetomany model through using a technological channel.
Convergence happens when the work you do is the work you were created and called to do. As a concept, connections explains both the theory and practice of digital media, whether that includes everything from. The technology used to carry information to a large number of people is known as mass media. Convergence by definition is the exchange of various digital media such as music, radios, pictures. Media convergence unites the three cs of media convergence. University of phoenix material media convergence worksheet write 250 to 350word answers to each of the following questions in the matrix. A digital photograph, for example, can be shot and circulated. Convergence used in a technical sense is the exchange and sharing of digital media through computers and other mobile devices. It especially refers to how media consumers understand and make use of the new forms of media and its content. Media convergence is a phenomenon involving the interlocking of computing and information technology companies. For jenkins, in his book convergence culture, the interoperability of new media provides much more active participation in media. Media convergence, phenomenon involving the interconnection of information and. According to the theory, changes in communications and information technologies reshape and change everyday life, altering patterns of creation, consumption, learning, and interpersonal interaction.
Implications of convergence introduction to media studies. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Media convergence is the joining of several distinct technologies into one. Content ensures that right message is reached to the right people, corporations give the. The radius of convergence can be zero, which will result in an interval of convergence with a single point, a the interval of convergence is never empty. The first part, it will give a definition of media convergence. Writing this book has been an epic journey, helped along by many hands. Grant and wilkinson, 2009 the combination of new media and old media within a single piece of media work the coming together of different media productstechnology. The authors use the term connections to describe the central goal of the book. Media convergence communication oxford bibliographies. With these technolgies media convergence have become very popular. Identify examples of convergence in contemporary life. Pdf media convergence concepts katarzyna kopeckapiech.
Media convergence according to jenkins 2004 there is an inherent danger in media convergence, in that the multinational media conglomerates have the potential, and live up to this potential, to dominate every sector of the entertainment industry. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. A convergence is basically seen in every persons cell phone. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. In this lesson, we discuss the concept of media convergence. Media convergence and the transformed media environment alrc. It explores the flow of content distributed across various intersections of media, industries and. The theory of media convergence posits that new technologies bring together different mediums and consequently redefine the media environment. An example of technology convergence is smartphones, which combine the functionality of a telephone, a camera, a music player, and a digital personal assistant among other things into one device. In the case of news media, for example, the top five australian online news sites all rank among the top 25 australian websites in terms of site visits, and an estimated 4.
The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that. Networked digital media in everyday life, book by graham. For example, news organizations no longer simply provide just print or. Convergence culture is a theory which recognises changing relationships and experiences with new media. The concept of media convergence ololadeganiyualabi.
It is common for technologies that are viewed as very different to develop similar features with time that blur differences. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Its relation with new media is that of the message and channel. For much of modern history, the different types of media books. Download file to see previous pages or as jenkins 2006 states, there is a cooperation between all multiple media industries, and media audiences will look for information where they can find it. The radius of convergence is half the length of the interval of convergence. In this book, these privileged meanings of media convergence are. The example of iptv and media convergence of the bbc has proved that media convergence brings numerous advantages for individuals. Media convergence meets deconvergence springerlink.
Star wars is, in many ways, the prime example of media convergence at work. Technology is a key example of cultural convergence in that it both facilitates the convergence and its use is a product of said convergence. Looking back on convergence culture dmrc at large medium. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies. Electronic media is the power source of related technologies for new media. This book is about understanding the convergence patterns between different media. The different types of media, including print, radio, television and internet, are in direct competition for advertiser market share. Media convergence transforms established industries, services. Nov 20, 2018 one major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices include both the consumption and creation of media. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age.
Numerous books, chapters, and articles have been written on the topic of. Siddhartha menon defines convergence, in his policy initiative dilemmas on media covergence. Meaning of convergence convergence comes from the prefix con, meaning together. As the book describes, this convergence can have both positive and negative effects. Convergence and divergence in media different perspectives but at the same time the technology behind the services and the production workflow, prior to publishing in the different channels. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. For example, you now have the ability to watch television or movies on your. Sports media today provides excellent examples for both of these definitions. Examples of convergence network society and the media.
Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. This is identified in this chapter as the core piece and meaning of convergence. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. Convergence culture is a term coined by henry jenkins in his book convergence culture. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Sep 12, 2019 media convergence question on quora what is it. However, in certain cases, convergence and collaboration among these competitors are beneficial for both. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. As a concept, connections explains both the theory and practice of digital media, whether that includes everything from traditional media to social networking. Global companies use the internet for research, marketing and adapting to their customers needs. Youth from a variety of cultures interact with social media and information sites on the internet. Convergence culture is a theory which recognizes changing relationships and experiences with new media.
A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. A cross national perspective, as integration and digitalization. Blending companies to create new types of industries. Media convergence meaning in the cambridge english dictionary. Jun 19, 2006 by convergence, i mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Media convergence is the merging or joining together of previously distinct.
Convergence is a word that manages to describe technological, industrial. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. For example, on reality television shows, such as dancing with the stars or american idol, producers. How does social media convergence bring more convenience. Technologically rich societies have entered the digital age, and media. He argues that whereas old consumers of media were more isolated, new consumers of. In his book, he offers three major focal points with his definition of convergence. The key to cracking the convergence codetm is increasing your awareness every time you enter the convergence zone. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Quentin tarantinos star wars digital cinema, media. A good example is the convergence of communication and imaging technologies on a mobile device designed to make calls and take pictures two. Questions answers what is meant by the term media convergence with regard to technology, and how has it affected everyday life. Dvd digital video disc music and highdefinition television hdtv, and.
Today it feels natural to have all media in a single device, but there was a long process to get to that. Media convergence transmedia storytelling britannica. Against this background, it focuses on the meaninggenerating user. Convergence is the process where several media channels come together to exist and operate in synergy. Telegraphy, telecommunication, satellite communication are all part of electronic media. Since the rise of the internet, and the consolidation of many media. Technological convergence is a theory which refers to the tendency for technologies that were. Media researchers have been interested in the problem of media convergence since the 1980s. Media convergence refers to the merging of previously distinct media technologies and. The most common explanation for convergence is the constantly increasing speed at which new technologies spread across international borders. After, you will be able to understand and identify the three cs of media convergence. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. Leaders are now starting to become very involved in social media so that they can get the youth involved in politics.
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